I’ve learned that art shows aren’t just about getting accepted. They’re about building your presence as a professional artist. Every submission, exhibition, and community event is an opportunity to grow, connect, and refine how you present your work. Don’t approach art shows with the mindset of “I have to sell my work.” Sales are wonderful, but they shouldn’t be the only goal. Art shows are also about networking, building brand awareness, creating content, and connecting with your community. Every show you participate in adds credibility, strengthens your visibility, and opens new doors down the line.
Whether you’re applying to juried exhibitions, local art councils, or community galleries, here are my five best tips for approaching art shows strategically and confidently.
1. Less is More
Don’t apply to every show you come across. Be selective. Make sure the exhibition aligns with your work, goals, and audience. A smaller number of thoughtful submissions will get you much further than casting a wide net, and it will save you both money and time in the long run.
Look for shows that suit your medium, subject matter, and level of experience. Think about what’s available in your community, too. I show through my local community gallery about twice a year, which helps me connect with locals, meet other artists, and strengthen my community reach.
2. Appearance Matters
Presentation can make or break a viewer’s impression. For framed pieces, make sure everything looks clean and intentional. No chips, scuffs, or messy wires. While most shows don’t allow you to create your own label, consider adding one to the back for the buyer. I also like to add nameplates to my frames with the title, date, and my name.
Make sure your work is ready to go home with a buyer. That means it’s properly framed, wired, and includes a certificate of authenticity and any additional labeling. Take photos, enter them into inventory, and complete any other documentation before dropping off, because you may not see it again after the show!
For bin work, labels should include your name, title, medium, inventory number, and price in a clear, professional format. Use consistent packaging and labeling so your presentation feels polished and cohesive. Be sure to check submission guidelines for bin work as some shows have specific labeling rules.
Professional appearance also extends beyond your artwork. It includes you. I always say that at a show or exhibition, you’re not just there as an artist, but as a business owner.
3. Pricing Your Work
Consistency is key. Price your work fairly and in line with where you are in your career, not just for one show. Be sure to factor in any commission rates when setting prices, but avoid underpricing and cutting your margin down to “fit in.” Maintaining your pricing integrity builds consistency and professionalism, and it reinforces your value as an artist.
If you’re just starting out, it can be helpful to research what similar artists in your area are charging. But remember: pricing should reflect not only materials and time, but also your experience, reputation, and the quality of your craft.
If you’re struggling to price your work for a show (or just in general), reach out. I’d love to help you!
4. Make it Easy for People to Remember You
Even if it’s not a selling event, have materials that connect people to your brand. A small, high-quality business card with your contact information and a captivating image goes a long way. A QR code linking directly to your portfolio or commission page makes it effortless for people to follow up later.
I always keep business cards and double-sided tape in my purse so I can place a card next to my hung work. Am I supposed to do this? I have no idea, but no one’s ever told me I couldn’t! The more opportunities you give people to learn more about your business, the better.
5. Stay Organized
I keep a matrix in Notion where I track every exhibit, grant, and residency I may want to apply to. This is where I track deadlines, whether my application is in progress, submitted, or accepted. Using a program like Notion keeps all my notes, deadlines, and links in one place so I can stay organized and meet deadlines.
I also keep different versions of my artist statement and bio ready to go, tailored to different types of opportunities. Having those materials prepped makes the application process much smoother and less stressful.
Staying organized not only saves time but also helps you identify which shows and opportunities align most closely with your long-term goals.
Final Thoughts
Art shows can feel intimidating at first, but with preparation and organization, they become a rewarding part of your artistic journey. And remember it’s not always about the sale. The exposure, connections, and credibility you gain from showing your work are equally valuable.
Each submission teaches you something about your art, your audience, and the direction you want to take your career. If you approach shows with intention and professionalism, they’ll do more than just display your art; they’ll open doors, build relationships, and help your name grow within the art community.
Wondering where to start when it comes to exhibiting your work? Reach out, I would love to help!